the Business You Want
By Wendy Hearn
you're starting a new business or developing
an existing one, you must design it before you
build it. This design should not only attract
success, but it should be the right 'fit' for
you. Instead of molding yourself to fit your
business, design your business to uniquely reflect
your passions and skills.
you think you can't design your business the
way you want, it's possible conventional thinking
and some ingrained negative beliefs are getting
in the way. Most things are possible. You may
need to shift your thinking out of the box and
consider new possibilities.
yourself into how you think your business 'should'
be is often self-defeating. It's like trying
to fit a square peg in a round hole. Instead,
design your business to be the right fit for
your personality, passions and skills, so that
it enhances your life rather than detracts from
many people who start their own businesses find
somewhere down the road they have lost a big
part of themselves to their business. The reason
may be the long hours they're working. Or they
may feel stuck and frustrated by how the business
has turned out.
stage you're at with your business, you can
design it differently. On a blank canvas, lay
out the foundations, the structures and the
finished result. A key to designing your business
is to get in touch with your authentic self,
then identifying what you truly want from your
it is designed, you'll be ready to take the
steps necessary to create your business as you
see it. You'll need to go to work on your business,
not just be working in it, to fulfill this design.
on your business means you must stop regularly,
take a couple of steps back and look at the
big picture objectively. This provides an opportunity
to assess, evaluate and identify new improvements,
possibilities and ideas.
your business is more than a business plan;
it's also about how your business is integrated
with your life. It must align with your values
and your personal vision, mission and purpose.
It needs to support your creative productivity;
it needs to compensate you for what you do best.
design needs to include your business aims,
the ideal way in which you want to operate,
as well as the preferred clients you want to
work with and the roles and responsibilities
you ideally want to carry out yourself.
you're on the road to growing your business
to fulfill your optimum design, there may be
some less than ideal choices you will need to
make. For example, you may need to do some of
the work that you don't enjoy doing (especially
in the early stages). But if you have a design
in place, you will also have clearly focused
business can be the way you want it. First make
the choice, design it as an ideal fit for you
and then follow through consistently with inspired
actions to transform the design into reality.
Hearn, Coach, works with business
owners, professionals and executives to discover
and unlock their own inspiration, to effortlessly
take the actions required to have the success
they desire. To receive Wendy's free newsletter,
send an email to: email@example.com